SOCIAL FASHION MONSTER

SFMLogo definitiuMy idea for the collection comes from the observation of the world and the search for inspiration in parallel realities which may help us to combine the world of dreams and the social, political and economical chaos that surrounds us.

Starting from this idea, I tried to capture in my designs an alternative to connect the globalized, intercultural world that tends to devalue creativity to unify and/or standardize ideas, thoughts and ways of dressing

Misunderstanding globalization, results in a loss of identity rich in nuances.
In my opinion the fashion-dressing concept is simply the ability to create via tangible manners: ideas, thoughts, dreams, illusions, concepts, anger, misery …

It is the most functional and commercial pathway to achieve self-expression.

I liked the idea of looking into a surreal universe’s way of expressing and to demonstrate that other ways are possible to have a more dreamlike vision of reality.

The starting point were the paintings, later I created monsters that give name to the collection: SOCIAL MONSTERS.

They are the monsters of society, they leave the paintings due to the rejection to injustice.

It is a collection that tries to break standard rhythms, colors and shapes that suggest a trend of primitive expressions to propose new ways of interpreting fashion.

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